Capture and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built‑in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
Buy 2 or more packs of film and get 10% off!
Film, Cameras, & Gear
Shipping is a flat rate of $5.95. Orders over $125.00 receive free shipping! Ships 1-2 business days after order is placed.
Film Life Merchandise
Film Life Merch ships seaprately from any film, camera, or gear purchase. Items are custom made to order and it usually takes 3–7 days to fulfill an order, after which it’s shipped out. Shipping time is normally 2-4 business days.